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The A3C Conference is the best event to network and learn from the innovators, entrepreneurs and music makers that shape hip-hop music and culture.

Over the 3-days A3C hosts dozens of panels, workshops, mixers, mentor sessions and interviews with hundreds of tastemakers, thought-leaders and industry experts.


Abby Noroozi

Valuable Assets: Atlanta Festival & Conference A3C Gives $100,000 of Services to Hip Hop Artists in 12 Hours

Independent hip-hop artists have limited time and resources, and they want to use them to make music. There isn’t always much left over to work on other creative, career-driving assets. As overwhelming as this aspect of a musician’s life can be, to be successful, it's essential make each opportunity count.

A3C's Creator Complex (October 5, 2018) brings together all the resources artists need to solve this dilemma. The program connects artists and producers with creative professionals and company experts to create valuable digital assets and provide actionable insight. Artists and producers will be able to get a headshot, master music, make beats, record music, write a bio, develop a website, optimize their YouTube page, audit their social media and add scratches to their records.

The 2018 creative partners include: YouTube, Landing Lion, AKAI, Sounds.com, Native Instruments, Motion Family, Gray Matter Collective, DJ Scratch Academy, SocialWerk, Wish Media and LANDR. The Creator Complex is in association with - and operated by - istandard.

"A3C is dedicated to providing artists with information, connections and resources to be successful, and the Creator Complex is the manifestation of that mission,” explains A3C Director Mike Walbert. “No conference, festival, or organization has developed anything like the Creator Complex, and we're immensely proud of the impact will have on artists’ lives." 

The Creator Complex takes place from 10am to 10pm on Friday, October 5th at Georgia State University's Creative Media Industries Institute. All official 2018 A3C Artists, DJs and Producers as well as Executive, 5-Day and Conference wristbands can attend for free. There are no additional expenses for experiences within the complex.

In 2017, A3C launched the Creator Complex to help provide additional value for artists traveling from across the world to Atlanta. The response from the creatives and music makers was overwhelming. Collectively, A3C's partners will contribute an estimated $100,000 worth of free services and assets to over 500 artists and producers.

“The A3C Creator Complex is a one-stop-shop for priceless resources that all artists, producers, DJs, and creatives are in desperate need of,” says J Hatch, co-founder of istandard.To be able to move through a space that provides support, knowledge and a structure to an individual's career path is truly an experience that cannot be found at any other festival or conference. Not only will attendees gain access to these opportunities, they will leave with high-quality, tangible materials that will enhance their awareness level within the industry they are trying to penetrate. istandard is proud to partner with A3C to power the Creator Complex and continue to bring a level of urgency to the music creator as they elevate their status professionally.”

Georgia State University's Creative Media Industries Institute (CMII)’s mission is to contribute to Atlanta’s emergence as a global creative capital. CMII was formed to strengthen connections between arts and media students and the region’s creative industries. CMII is a creative media/arts center with production and post-production studios, research labs, and entrepreneurial suites.

“The Creative Media Industries Institute at Georgia State University is proud to partner with A3C for the second annual Creator Complex being hosted in our state of the art facility. Connecting content creators and entrepreneurs with media industry professionals is crucial to the CMII mission,” notes Steve Jones, Professor of Practice/Music at GSU’s Creative Media Industries Institute. “The Creator Complex is an opportunity for many of our students to absorb knowledge from these professionals and to gain assets that will help them further their careers. This is a win/win/win for CMII, A3C and the attendees.”


  • Page Reviews w/ YouTube
  • Websites w/ Landing Lion
  • Make Beats in the AKAI Pro Lab
  • Headshots w/ Motion Family
  • Remix Sessions w/ Sounds.com
  • Guidance Sessions w/ Native Instruments
  • Writers Room w/ Gray Matter Collective
  • Scratch your Records w/ DJ Scratch Academy
  • Mastering w/ LANDR
  • Bio Writing w/ Wish Media
  • Social Media Audits w/ SocialWerk

2017 By The Numbers:

  • 55 Podcasts Recorded
  • 60 Websites Designed
  • 100 Bios Written
  • 100 Beats Produced
  • 60 Albums Mastered
  • 40 Logos Designed
  • 75 Freestyles Recorded
  • 120 Headshots Taken

The 2018 A3C Creator Complex Experiences

Optimize Your Page with YouTube
Join the YouTube team in the Artist Lounge where you'll be able to meet us 1:1, optimize your channels with an audience development specialist, use YouTube Live, partake in feedback sessions, and create content for your growing YouTube channels.

Build a Website with Landing Lion
As an attendee of the Creator Complex you will receive special access to the Landing Lion studio, where you can create a website that will help you build your brand and amplify your music career … in just a half hour! Book a 1:1 consultation with experts from Landing Lion, a leading web-publishing platform.

Produce at Beat at AKAI's MPC Experience
Make fire beats at the MPC Live and MPC X demo stations. MPC specialists will be on hand to answer any questions and provide pro-tips.

Get a Headshot by Motion Family
Resident photographers will be shooting head shots and full body profiles. Artists will be provided between 3-5 unmarked head shots and/or full body profiles within 14 days.

Make a New Beat at the Sounds.com Remix Sessions
Creators will sign into Sounds.com and be given a sound pack to work from and 90 minutes to make the best track you can. Special industry judges will pick the 3 best remixes per session to receive a brand-new software package from Native Instruments.

Artist Guidance Session by Native Instruments
Native Instrument Product Specialists & guest producers will be available to give you guidance in exclusive 1 on 1 sessions for producers and artists and answer any of your technical questions.

Co-writer and record new music with Gray Matter Collective
Writers/topliners will be able to submit for an opportunity to work closely with WLPWR [producer for Eminem, Wiz Khalifa, Yelawolf, Big Krit, Asap Rocky, The Game & more] for potential sync opportunities in film, tv and video games. 10 Selected writer/topliners will choose beats from WLPWR & team, write and record based on descriptions presented for said sync opportunities.

Add Scratch to your Records with DJ Scratch Academy
World class turntablists and DJs will add some additional flare to your original track to stand out.

Master your Music with LANDR
Instant mastering for a maximum of 15 tracks. Masters will be sent automatically via email once completed on-site.

Write your Bio with Wish Media
Press professionals will review, consult and edit press releases and artist bios. Artists will leave the sessions with a professionally written bio and/or press release.

Audit your Social Media Profiles with SocialWerk
SocialWerk representatives will do candid 1 on 1 Social Media Audits with Creator Complex Attendees to identify strengths and areas of opportunity on their various social platforms and help create a basic plan going forward for their online presence.